Monday, July 6, 2020

An Indian social app alternative to Chinese TikTok

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NEW DELHI: Indians have rushed to download social app Chingari, a desi alternative to Chinese TikTok, which is witnessing nearly 1 lakh downloads and over 2 million views per hour since the government banned 59 Chinese apps over national security concerns.

Already downloaded over 3 million times, the app which was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam last year, was trending at the top spot on Google Play Store, surpassing Mitron app, a TikTok clone platform.

“Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app,” said Nayak.

“As Chingari is setting new benchmarks, a lot of investors are showing interest in our app. We are holding crucial discussions to get a good investor(s) on board so as to scale up our free-of-cost social platform,” Nayak said in a statement.

Industrialist Anand Mahindra “who never used TikTok” has downloaded Chingari and tweeted about it, saying “More power to you”.

Chingari allows a user to download and upload videos, chat with friends, interact with new people, share content, and browse through feed.

A Chingari user gets the opportunity to get creative with WhatsApp status, videos, audio clips, GIF stickers, and photos.

The app is available in languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.

Chingari also pays its users based on how viral the content creator’s video becomes.

For each video a user uploads on the app, the content creator gets points per view and these points can be redeemed for money.

The Chingari app is available on both Google Play Store and Apple App Store

Earlier, Sumit Ghosh, co-founder and Chief Product Officer, Chinagri App welcomed the government’s decision to ban Chinese apps.

“For a very long time, TikTok has been spying on users and sending back the data to China. We are happy that this step has finally been taken”, he said.

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