Hyderabad: The Telangana government on Friday, May 29, announced a three-day handloom exhibition in Hyderabad, bringing weavers and craftspersons from the Pochampally region of Yadadri Bhuvanagiri district to the city for what officials described as an effort to connect urban consumers directly with rural artisans.
The exhibition, titled “Thread… Pochampally,” will be held at the HITEX Exhibition Centre from June 5 to 7.
The event will feature over 100 stalls showcasing handloom fabrics, sarees and contemporary apparel sourced directly from weavers in the Yadadri Bhuvanagiri district. Visitors will also be able to watch live demonstrations on traditional looms, learn the tie-and-dye and weaving process and sample local cuisine curated by residents of the district, the state’s Information and Public Relations Department said.
Tourism push
The government said the exhibition is intended as a launchpad for sustainable tourism to the Yadadri Bhuvanagiri district. Experiential travel circuits will be presented at the event to encourage visitors from Hyderabad to make the roughly two-hour drive to Pochampally, officials said.
